Robbie and his co-writer, Guy Chambers, 
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married the classic string refrain to a strutting 
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hip-hop beat and wrote some suitably mock-
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epic words. Yet it was Millennium’s video that 
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elicited grins of approval over TV dinners across 
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the land. 
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Robbie was living out his fantasies: the cheeky 
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kid from Stoke on Trent cast as James Bond, 
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right down to the archly raised eyebrow. 
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Amazingly, it worked and people loved it. 
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Why? Because the engines on Robbie’s rocket 
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back pack are broken. Because he drives off at 
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the end in a rickety three-wheeler. Because even 
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Robbie’s suaveness, checking out a pneumatic 
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air hostess, is self-parodic.